
Why RCP Equity?
You have a great idea and you figured out how to clear the first significant hurdle to get it sales-worthy. But now, to take it to the next level, you could use some help. That’s where RCP’s Venture Equity comes in. We focus on owners that are passionate about their product or service, have (finally!) just come up for air, and perhaps are making a small profit. Yet, you are still considered “too small” for bigger private equity investors to care or too mature for venture capital. We sit in the middle to help grow your business long-term.
We are self-funded
We have skin in this game and what you see is what you get. No other investors dictating business decisions. We want to grow your business together in a way that helps us all.
We get escape velocity
Growth takes time. We know that, but we also understand the time-tested predictors of success that can get you to that next level.
We have the experience
From commercial real estate to billion-dollar software companies, we have managed profitable companies always with an eye for leveraging rational technology built on solid financial and operational models.

A good idea needs the right support.
We’ve been there. We understand how exciting and challenging it can be to grow and maintain a business. We are here to help you maintain your business vision and amplify the success you have already earned … together.
Cleve Bellar
Partner | Designer of Abstract Concepts
Left-brain meet right-brain. Cleve leverages both the art and technology of Marketing to help amplify traditional sales and marketing approaches. Disliking clip-art and “boring,” Cleve is always digging to find those unique points of differentiation in order to deliver a strong foundation of awareness that grows into long-term demand… and doing it quickly. Prior to RCP, Cleve jumped from global software companies (CA, Sage, LexisNexis) to growing and exiting PE-backed companies including AppRiver.
Michael Carro
Partner | Win-Win Ambassador
Michael has run successful businesses from the ground up… literally. Cutting his teeth on commercial real estate and hard-to-run hospitality businesses, Michael has a practical and personal approach on how to negotiate and deliver mutually beneficial business deals. Active in city and community development, Michael has the passion and personality to navigate typical business politics to get things done the right way.
Kevin Hatch
Partner | Pecuniary Cowboy
Wyoming bred and fed, Kevin brings down-home operational and financial structure to companies. Always credited for his “not-a-normal-CFO” style, personality and approach to leading companies to success, Kevin is uniquely capable of building up employees and morale to get true, long-term scale and growth. Prior to RCP, Kevin managed multiple international portfolio companies as group CFO at Marlin Equity Partners before becoming CFO at AppRiver and leading it to its successful exit to Zix Corp.
Aureen Sarker
Partner | Spreadsheet Jockey
An avid gamer in the body of an investment banker, Aureen has worked with technology companies across the full advisory cycle, from minority capital raises to majority recapitalizations and acquisitions. Regardless of size, scope or end-goal, Aureen has partnered with founders and operators to help frame the right story, support that story with the right data and ultimately get across the finish line in the smoothest path possible.
Joel Smith
Partner | Thinker of Deep Thoughts
Having not only the futuristic vision to find tech diamonds in the rough, but the skill to assemble and motivate companies to successful exits, Joel is a well known and successful figure in the security space. His strength is finding complimentary technologies that not only fit consumer needs, but can also scale into offerings that are much bigger without sacrificing the culture that got them there in the first place. He, along with Marlin Equity Partners, recently sold his company AppRiver to Zix Corp.
Geoff Vasudevan
Partner | Caffeinated Magician
Recovering investment banker and techy at heart. Coming from the investment banking and capital advisory side of the house, Geoff brings his experience in leading numerous successful capital raises, acquisitions and exits to RCP and its portfolio companies. His focus is on helping companies navigate the market landscape, identifying opportunities to scale, both organically and inorganically, and eventually positioning for a successful exit.
Our portfolio
RCP is on the lookout for great entrepreneurs. Here are some of the brands we are excited to help amplify.